Account Director

The role 

As Account Director, you will lead a client account, or set of accounts, within the agency, ensuring that they are profitable, and growing. You will take responsibility for the delivery of quality output that meets the client’s needs and addresses their business problems, and must champion that work. You will do so through the effective management of your own team. You will have the ability to lead and inspire others inside and outside the agency. You will regularly be involved with pitches for new business, approaching these with both a digital, creative and commercial mindset. Not afraid to roll your sleeves up, you will be a ‘doer’ as well and pro-active and creative.

You will be expected to provide strategic counsel whilst having a good understanding of your clients’ business and pain points; you will contribute fresh perspectives and new ideas; challenge thinking and provide high-value guidance. There is a significant focus on integrated communications, creative strategy, technology and design.

With exceptional people-management skills, first-rate knowledge of industry trends and client brand guidelines, and excellent attention to detail, you will be required not only to provide exceptional tactical and day-to-day account support, but also to strategically and proactively develop and grow the account, extending opportunities with new clients and across new geographical boundaries.

 

Skills and experience

•      Two to three years’ in a senior account management role 

•      Evidence of clear progression within account management/client services roles (i.e. from account executive level upwards)

•      Experience of identifying and attaining new business opportunities

•      Strong understanding of client brand guidelines and keeping abreast of relevant developments

•      Experience of monitoring and reporting client profitability, along with revenue forecast planning

•      Maintain a detailed awareness of relevant market trends affecting your accounts, and developments in the wider technology, marketing and communications industry

•      Strategic mindset with a strong eye for detail

•      Excellent relationship-building skills with the ability to appreciate client demands

•      Understanding of digital technologies. 

•      Basic understanding of natural language processing, deep learning, and other AI disciplines is a bonus


Those who succeed are 

•      Able to lead and inspire their team, the wider agency, clients, and other external partners

•      Commercially and creatively astute

•      Effective negotiators

•      Unafraid to take charge when necessary, be decisive and then build support for those decisions

•      Responsible and accountable for their own and others’ work, delegating effectively to balance a varied and demanding workload, and appreciates that the team working well can achieve much more than any individual

•      Prepared to share credit and shoulder difficulties

•      Focused on the personal and professional development of their team to optimise their combined performance, understanding when to give praise, motivational feedback and constructive criticism, but also when to ‘be the boss’

•      Good at evaluating creative work; able to give and receive feedback to support its development

•      Knowledgeable and passionate about their clients' business